Sunday, March 13, 2011

Live To Ride, Ride to Live... Live Your Dreams

"Live to Ride, Ride to Live ... Live Your Dreams" has never been better expressed, in my estimation, than in this video based on the true story of a group of "Dream Rangers," average age 81!!

These five senior riders in Taiwan prepared for six months and road for 13 days together, night and day, 1,139 kilometers from the North to the South of Taiwan. One has hearing problems, one has cancer, three have heart disease, all have degenerative arthritis. Why did they do it?
To keep their dreams alive!!

As one of the more than 1.7 million viewers commented, "my husband has cancer, but when we ride, cancer doesn't ride with us." Here's the video.

Created by Ogilvy Taiwan - Creative Director: Jennifer Hu
Copywriter: Jennifer Hu, Justin Chia
Art director: Leah Chen
Producer: Abby Ku
Director: Thanonchai

Bravo! This is an excellent example of sponsorship funding!