The Hoka Hey Motorcycle Challenge begins August 5, 2011 in Phoenix, Arizona, and will travel through all 48 contiguous U.S. states and several Canadian provinces before it ends in Nova Scotia. The route covers more than 10,000 miles and includes some of the most picturesque and challenging roadways in North America.
To sweeten this year's challenge, Harley-Davidson will provide more than $50,000 in contingency prizes to the five highest finishing members of the Harley Owners Group (HOG) who complete the entire 2011 Hoka Hey Challenge, as determined by the organizers. The highest finishing eligible H.O.G. member who completes the event, will be awarded a 2012 Harley-Davidson CVO motorcycle of their choice. The 2nd through 5th highest finishing eligible H.O.G. members will each be awarded a portion of a total of $19,000 in cash prizes.
- click image to enlarge event flyer.
Riders were able to sign up for the Hoka Hey Challenge during Daytona Bike Week at Bruce Rossmeyer’s Destination Daytona Harley-Davidson. Last years winner, Will Barclay and Tramp Stamp rider, Terry Rogue were on hand to discuss their personal riding experiences.
“The Hoka Hey Challenge is a perfect match for the superior touring experience and capabilities of Harley-Davidson motorcycles and the long-distance adventuring aspirations of many of our H.O.G. members,” said Steve Piehl, Harley-Davidson Director of Customer Experience. “The theme of the Hoka Hey Challenge is ‘It’s a good day to ride!’ and that is always the case on a Harley.”
To be eligible for any contingency award, the H.O.G. member must be in good standing at the time the event starts and they must display a H.O.G. emblem on their riding gear and in a prominent location on the motorcycle (preferably on the windshield or Tour Pak) during the entire event. The H.O.G. member must be the rider, not the passenger, and meet all eligibility requirements for the event. Free H.O.G. emblems and decals will be provided to all participating members at the start of the challenge.
Harley-Davidson is not responsible for organizing or conducting the event, it is an event and contingency sponsor only. The Motor Company will defer all decisions regarding final finishing order to the event organizers.
For more details, eligibility requirements, and rules of the H.O.G. contingency program, visit http://www.members.hog.com/ . For entry information or to monitor the event’s progress, visit http://www.hokaheychallenge.com/ .