Wednesday, April 13, 2011

Harley-Davidson "Share The Road" License Plate Launched Today in Wisconsin

From its world headquarters in Milwaukee, Wisconsin today, Harley-Davidson Motor Company in partnering with the Wisconsin Department of Transportation launched the first-ever Harley-Davidson branded "Share The Road" automotive license plate. The plate is available for automobiles, light trucks and motor homes in Wisconsin. 

"Rider safety is critically important to all of us at Harley-Davidson," said Matt Levatich, Chief Operating Officer and President of Harley-Davidson Motor Company. "We are pleased to partner with the State and help increase awareness and support for motorcycle safety programs that further enhance rider safety and driver awareness in Wisconsin."

The new license plate is the first and only Harley-Davidson branded plate available anywhere in the United States, and it is only being offered in Wisconsin – the birthplace of Harley-Davidson. The plate was designed in collaboration with the Harley-Davidson Motor Company Styling Team. The words "Share the Road" are displayed to emphasize the importance of motorcycle safety.

Motorists who wish to display the "Share The Road" specialty plates will pay an additional $15 issuance fee and an annual $25 donation. The annual donation will help support safety initiatives throughout the state. The plates can also be personalized (standard annual fees apply) and can be purchased at any time, not just when a motorist renews their registration (actual costs will vary based on time of purchase).

For more information about the Harley-Davidson/Share the Road license plates, visit the Wisconsin Department of Transportation website at

SOURCE Harley-Davidson, Inc.