Saturday, April 16, 2011

National 2011 Sturgis Road Show Tour Launched at Pennsylvania Farm Show Complex

Dave Perewitz, Eddie Trotta, Cycle Source & Limpnickie Lot have joined the first-ever Sturgis Road Show that is underway this weekend at the Farm Show Complex & Expo Center in Hershey-Harrisburg, PA.

Headliner Sturgis bands include: Bachman & Turner, Styx, and Tesla. Michelle Smith has joined the party with Vicious Cycle that is installing parts for Custom Chrome at the Sturgis Roadshow in Pennsylvania.

The Custom Chrome International Bike Show is a featured part of the Sturgis Road Show that is being presented by two Sturgis icons  - The Legendary Buffalo Chip and Loud American Roadhouse, in partnership with promoter Motoring USA and the Eastern Regional Harley-Davidson Dealers Association (EHDDA.)

"Not everyone can make the pilgrimage to South Dakota," said Rod Woodruff, owner of the Legendary Buffalo Chip. "But now they can experience what makes Sturgis the best motorcycle event in the world."

The 2011 Sturgis Road Show will serve up a taste of Sturgis in the Mid-Atlantic region with nightly concerts on "The Legendary Buffalo Chip Main Stage" and food and drink from Main Street Sturgis in the touring Loud American Roadhouse. Features include galleries of work by world-renowned motorcycle artists and photographers, vintage motorcycles and memorabilia presented by the Sturgis Motorcycle Museum, Custom Chrome International Bike Show, beauty & fashion events, educational and entertainment seminars, and motorcycle product displays and installations.

Here's the 2011 Custom Chrome International Bike Show Schedule:

Round 1 - North American Championship Powered By The Doc Pros at the Custom Chrome International Dealer Show, Santa Clara, CA March 19th and 20th 2011.

Round 2 – European Championship Powered by DHL Global Forwarding at the Custom Chrome Europe Dealer Show, Mainz Germany March 26th and 27th 2011.

Round 3 – Sturgis Road Show Championship - Sturgis Road Show, Harrisburg PA. Shows on Saturday and Sunday, with Awards Sunday April 17th.

Round 4 – European Bike Week Faak Austria September 10th 2011.

Local tourism officials see this event introducing the large number of cyclists within the Mid-Atlantic region to Pennsylvania's capital city of Harrisburg and America's chocolate capital of Hershey, The Sweetest Place On Earth®. Special lodging rates can be found at

"Selecting this region of Pennsylvania was a strategic decision," said Bill Tull, Vice President of the EHDDA and owner of Susquehanna Valley Harley-Davidson. "Pennsylvania has the fourth most motorcycle registrations (329,750) in the United States surpassed only by California, Florida, and Texas. Neighboring states New York ranks sixth with 202,565, New Jersey has 163,070, and Maryland has 72,533 registered riders."Finding a central venue capable of hosting the elaborate event also played a role in the location," said Sharon Altland, HHRVB Sales Director. "Producers wanted the capacity to host large numbers of attendees, galleries, exhibits, and specialty option plus the capability to produce multiple special events and concerts under one roof."
The FSC is the premier event facility in the region with over one-million square feet of connected exhibit area, including two indoor arenas. As a tourism destination the region also provides ample lodging and easy accessibility for attendees coming from the Mid-Atlantic region.

"There are two kinds of riders in the world - those who have been to Sturgis and those who want to go," said John Detrick, CEO of Motoring USA. "We're taking the Sturgis experience to the world."

The Sturgis Road Show schedule will expand in 2012 to include more cities domestically and internationally. For more details visit